Consumer · Shareable moments
NoDodger
Ask the question. Make No impossible.
A consumer product with a completely different shape to the rest: build an animated proposal page where the No button runs away, send the link, film the reaction. Free to build, paid to publish.
- Marketing site
- SEO · AEO · GEO
- App development
- Backend & hosting
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Eight
Templates
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None
Account needed
-
Pay to publish
Model
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4
Services delivered
01 / The problem
What made this hard
The product only works if it is beautiful and effortless — the whole value is in a moment someone films and shares. That put the bar on motion design and first-run experience far higher than on features, and required a monetisation point that does not interrupt the emotional part.
02 / What we did
Four things,
on every project.
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Marketing site that is also the product demo
The landing page shows the thing working rather than describing it, because the dodge behaviour sells itself in two seconds and no paragraph competes with that.
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SEO and answer engine coverage
Built for occasion-driven search — promposal, anniversary, proposal ideas — which is highly seasonal and highly competitive. Templates double as landing surfaces so each occasion has a page worth ranking.
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Product build
Eight design templates, a no-account builder with live preview, custom names, questions and photos, the runaway No button with a toggle for people who want a real answer, confetti and reaction states, and link previews personalised to the recipient.
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Backend and hosting
Publishing and short-link infrastructure, dynamic link-preview image generation, one-off payments at the publish step, and open and answer notifications back to the sender.
03 / Shipped
In the box
- Marketing site
- Eight design templates
- No-account page builder
- Live preview before publish
- Runaway No button, toggleable
- Personalised link previews
- Open and answer notifications
- One-off publish payment
Stack & infrastructure
- Static marketing site
- Web application
- Dynamic OG image generation
- Payments
- Notification delivery
- Managed hosting + CDN
Named at the level that matters to a founder. The client owns every account, repository and domain from day one.